Reading Time: Short note Did it surprise you when I said: you are the best person to market your book? A bit more on this: the most successful authors aren't always the best writers or even the best marketers--but they sure do have a vision before they write a single word. Most authors finish their manuscript, then turn an eye toward how to market it. If you want a book that practically markets itself, you build marketing into the book, not bolted it on after. If you already have a book and...
1 day ago • 1 min read
Reading Time: Postcard I am frequently asked if I know someone who can help with book marketing. It is never as simple as someone thinks it should be: I've written a book, surely there's someone who can help me talk about it out in world. The answer is unexpected, but after 21 years and 68 books this is what I know to be the true answer: Yes, I do. It's you, you are the book who can help with your book marketing. Before you write a single word: Identify what you want the book to do for you...
2 days ago • 1 min read
Reading Time: 4x6 Postcard It's Sunday and I'm going to read like it's my job today! Oh, wait ... 😊 But first, I got a question about the algorithms you might want to know the answer to, too.: Aren't the (Amazon) algorithms constantly changing, so there's really no way to engage them? I know for a fact this is both true and false at the same time. Yes, they are always changing. And yes, you can engage (read: train) them. Think of your book as a baby (not your baby) and you want to keep that...
3 days ago • 1 min read
Reading Time: Short missive Happy Saturday! Is it possible to have a non-drinking hangover? Asking for a friend. My coauthor, Ali, and I have 58 reviews for The Success Code and we both been mighty focused on getting reviews. I explained to him that "just anyone with an Amazon account" isn't the goal--we want reviews from people who would read this type of book anyway. (Business professionals, entrepreneurs, senior-level professionals ... and anyone who is a self-improvement devotee.) Why? To...
4 days ago • 1 min read
Reading Time: Postcard Good morning! Apologies for this being a tad late. The launch party for my newest book, with Ali Hemyari, The Success Code was last night and it's taken me a few extra minutes (read: coffee) to start the engines this morning. People came from all over--friends, colleagues, family--it was absolutely amazing! It's worth writing a book if only to have a party and see all of your peeps (and of course, cake). If you haven't yet gotten a copy, you can get it here:...
5 days ago • 1 min read
Reading Time: Postcard + Of course a lot of my pen pals responded (thank you!), and one in particular said, "Well, that's what I'm here for--for you to tell me what my one thing is!" Fair enough. (Some of you responded with the one thing you were letting go or the strategy you wanted to apply--love all of that!) Is it going to shock you that I suggest you start with a book? You know book isn't just a book—it multiplies your credibility, gives you authority, is a literal lead generation...
6 days ago • 1 min read
Reading Time: Same as a postcard* (10-15 seconds) If you think building an empire means you need a fancy website, a huge email list, or a viral moment, you just don't. A revenue-generating empire needs just one thing done exceptionally well. Not five things done pretty good. Not ten things half-finished. One thing that prints money, builds authority, and attracts your ideal clients like a magnet. What's your one thing right now? Hit reply and tell me. I'm curious. Talk tomorrow, Honorée...
7 days ago • 1 min read
Reading Time: < Two quick minutes Dear Reader, Yesterday I told you my goal is to help you build a solid empire—one you own that doesn't own you. But first, thanks so much for hitting reply and confirming our new pen pal status. Your replies were super cool and if I haven't responded yet, I will! Now let's talk empire-building for real: What I got wrong for ages was thinking that building a bigger empire meant working harder and longer, doing more, and a never-ending hustle. Thankfully I...
8 days ago • 3 min read
Reading Time: Two post-vacation minutes Dear Reader, I've returned to my desk after a few weeks of travel, sight-seeing, thinking, and eating (so much eating!). If you're a TL;DR kind of person, skip to the bottom. The slower pace and opportunity to let ideas come (so many ideas!) reminded me of a much simpler time. Before I had the equivalent of a camera, phone, Encyclopedia Britannica, scanner, copier, radio, and calculator in my pocket at all times. Back then (yes, I'm talking about in the...
9 days ago • 5 min read