Reading Time: 23 still very chilly seconds You might think by Day 6 of being iced in, I'd be climbing the walls or reorganizing my spice cabinet for the fourth time. Or drinking that peach moonshine one of our neighbors gifted us a few months ago. But no (at least not yet, 😉)—I'm still locked in on my intended outcomes. Some of you know I used to say I had a t-shirt that said, "I'm sorry I'm late, I didn't want to come." Then my brother got me one for Christmas. I may or may not be wearing it...
2 days ago • 1 min read
Reading Time: 13 very chilly seconds The good news: we have power. The bad news: stepping outside still feels like auditioning for a role in Frozen. (Let it go, let it gooooooo.) Today, my mission is simple—stay focused. While the world outside looks like a snow globe someone has been shaking a little too enthusiastically, I've got a hot cup of coffee and a to-do list that frankly does not care (even a little bit) about the weather conditions. If you're also iced in, I see you! And, I hope...
3 days ago • 1 min read
Reading Time: 33 seconds It turns out 11 degrees does feel significantly colder than 33 degrees--who knew? That's how cold it was when I took the dogs out yesterday morning. And believe you me, I was bundled up like Nanuk of the North--all the layers, hat, lined boots, etc. While some of my friends just loooooove the cold (you know who you are), I prefer temps in the 60s, 70s, and 80s. Since you're building an empire and I am too, I thought I'd share what got me moving (besides the dogs) and...
4 days ago • 1 min read
Reader, I'm always excited to announce a new bespoke book, and this is one I'm thrilled to share about with you! Today we celebrate the official launch of AI Reimagined: A Leader's Guide to Thinking Different with Data by Charlie H. Apigian, PhD—and share how we transformed his three decades of data science expertise into a powerful authority-building tool that positions him as the calm, strategic guide executives need to move from AI paralysis to confident action. Finding Purpose Through...
4 days ago • 3 min read
Our driveway and lots of trees ... 🙁 Reading Time: 53 seconds This weekend didn't go anything like I'd envisioned it. I'd had visions of a weekend by the fire, with lots of reading and maybe a couple of naps, plus some exciting football games. Well. Other plans were in store, and suffice it to say it didn't go at all as I'd envisioned. ICYMI, a good bit of the U.S. has gotten quite a storm. It started with freezing temps, progressed into lots of snow which became freezing rain ... and ice....
5 days ago • 2 min read
Reading Time: 25 seconds Happy Saturday! Wow, another fantastic week--I hope for you, too. 🥰 This week we celebrated the 3rd book birthday of You Must Market Your Book—and if you missed any of the party, here's the highlight reel: ✓ Your marketing plan should fit the job of the book plus your personality, budget, and time ✓ The biggest mistake? Trying to do allll the things! ✓ The best plan is the one you'll actually do because you custom crafted it to fit ... you! ICYMI: You Must Market Your...
7 days ago • 1 min read
Reading Time: 8 seconds Three years ago today, You Must Market Your Book came into the world—and I'm thrilled to report I've heard from hundreds of happy book marketers over these past few years. They aren't throwing spaghetti at the wall, copying strategies that don't fit them, or crying into their coffee over abysmal sales. They've designed a clear, customized plan that actually works for them, and I'm hoping you're next. Today I'm celebrating by gifting one lucky subscriber: Signed copies...
8 days ago • 1 min read
Reading Time: 8 seconds The candles are ready. The confetti is loaded. Tomorrow, You Must Market Your Book officially turns 3—and I've got something special planned. Keep your eyes on your inbox. One more sleep until the official book birthday celebration. 🎂 Honorée Corder. Author. Executive Book Producer. 1890 Fairview Boulevard, Box 333, Fairview, TN 37062 Unsubscribe · Preferences
9 days ago • 1 min read
Reading Time: 19 seconds I'm sure you're extra curious about this avoidable book marketing mistake, so here it is: Trying to do alllll the things. Podcasts! TikTok! Email lists! Book tours! Carrier pigeons! First, you're going to hear, "you must do this..." when it comes to book marketing. Yes, I know I was already bossy and said, "you must market your book." Well, it's true. But you don't need to do the thing that you would hate to do. As we say in the south (U.S. south, that is), "You might...
10 days ago • 1 min read