Reading time: 30 seconds of book marketing magic Hi Reader! It's the week before Christmas, so I've got quick book marketing emails coming your way for the next couple of weeks. To that end... Is your book working hard enough for your business? (Or, are you working smart with your book to build your business?) One of the most effective ways to turn your published book into a business development tool is by creating a "Book Bundle." Instead of just offering your book alone, package it with a...
1 day ago • 1 min read
Reading time: 1 quick minute Hi Reader! Yesterday I promised to share that counterintuitive scaling idea that came to me during my "high maintenance" rest days? Here it is: The most effective way to scale your book business is to do less, but do it deeper. I know, I know--it might sound completely backwards! But here's what I mean: Instead of creating 5 different courses, what if you took your best course and made it absolutely extraordinary? Instead of launching three coaching programs, what...
2 days ago • 1 min read
Reading time: 1 quick minute Hi Reader! I’ve been MIA for a few days (thank you for your messages, again!), and here's why (and it ties directly into something I teach my empire builders about sustainable success). You see, between holiday festivities, work commitments, and fighting off feeling a little puny, my body was sending some pretty clear signals. And while the “hustle culture” part of my brain was screaming “push through!” my high performance brain knew better. I chose sleep over...
3 days ago • 1 min read
Reading time: 1 stuffed-up minute Hi Reader! You gotta love a double-hyphenate situation (see: subject line), amiright? This'll be quick because I'm not quite fully recovered-- Here's my #1 empire building hack: prioritizing my health. The EBM Class of 2025 kick-off and shenanigans, followed by a whirlwind trip to Atlanta pushed my immune system to the brink. Upon my return I had a to do list a mile long, including Thursday's email. More important than my daily email? Feeling great! So I...
8 days ago • 1 min read
Reading time: 1 medicine-free minute Hi Reader! First, let me say how touched I am by all the messages asking if I was okay yesterday when my daily email didn’t arrive. You all are the best community ever! I was down but not out, and I’m feeling much better today. Thank you for caring! 💕 You know what’s funny? Being forced to rest actually gave me time to reflect on our recent conversations about income streams and overwhelm. As I was drinking my "get well tea," I thought about how many...
8 days ago • 1 min read
Reading time: 1 social media minute Hi Reader! Remember my paint store adventure from yesterday? Well, I wanted to share something that happened right after I got home. As I was sitting there, relieved to be away from all those yellow paint swatches, it hit me. Sometimes the best decision is to not make a decision, and instead step back and regroup (also: get some great advice!). And you know what? That’s exactly what I tell my authors when they’re feeling overwhelmed by all the monetization...
10 days ago • 1 min read
Reading time: 1 monetizeable minute Hi Reader! I made the mistake of going to the paint store because I thought a nice yellow would go nicely on an accent wall. But without any flair for design (let alone an NCIDQ) and no understanding of how to know whether I wanted a warm yellow or a cool one, I did what any overwhelmed human would do: I decided white was fine, thank you very much! With all of the choices (and frankly, they were all lovely!), I got overwhelmed and went home. Which is what...
11 days ago • 1 min read
Reading time: 1 monetizeable minute Hi Reader! Question from a prospective client: Can you price out the exact costs for producing my book? Oh, sure, that's not a problem. In Write Your First Nonfiction Book, I share an expected budget *and* what to plan to spend for each piece of the production process. I also talk about it a bit in You Must Write a Book. HOWEVER. Before I write a book, and in the process of helping my bespoke book clients do the same, I pencil out a path to monetization...
12 days ago • 1 min read
Reading time: 3 millionaire mastermind minutes Hi Reader, The Empire Builders Mastermind Class of 2025 Kickoff Meeting is in the books, and it's time for some real talk. If running a mastermind isn't interesting to you, it's all good. These are my final words on the subject for awhile. Note: I am tired and ebullient! It went great *and* when I'm tired, I'm more likely to spill the tea. Consider some spilled in this email... Truth: You can't effectively lead what you haven't experienced. It's...
13 days ago • 3 min read