Reading time: 45 seconds I'm sure you have been wondering, What makes Honorée shake her head about books? Yup, I have a little ESP, and I'll tell you one thing: When people have "writing a book" on their goal or bucket list, and then just pop one out, with no intention or forethought. I know in my heart, that with both of those, the book I'm looking at could have been so much better, more effective, and yes, a client magnet. You know, this, right, that your book isn't "just" a book—it's a...
2 days ago • 1 min read
...read: make your self-published book indistinguishable from traditional publishing Reading time: 39 seconds Yesterday the husband requested burgers for dinner. But we didn't have any ready for the grill. Would it surprise you I don't look Buckingham Palace ready every day? (It shouldn't.) So with my hair piled on top of my head, wearing my cat-fur covered sweats, I thought, I won't run into anyone I know anyway, so what does it matter? Big mistake! Not only did I run into one person, I ran...
3 days ago • 1 min read
Reading time: 25 seconds "I don't have time to write a book." If that thought has crossed your mind, I have tried-and-true advice for you. Write Your First Nonfiction Book, I reveal how I write multiple books per year in just 50 minutes per day using the Pomodoro Technique: Set a timer for 25 minutes and focus exclusively on writing Take a 5-minute break Write for another 25 minutes Do this 5-6 days per week This simple routine has helped me write and publish three to ten books per year while...
4 days ago • 1 min read
... which means your book will be much easier to write! Reading time: 35 seconds I get this question a lot: "What should go in each chapter?" In Write Your First Nonfiction Book, I offer assistance. No, I don't think this is how every nonfiction book should be structured. Nor do I think it's perfect. And no, I don't use it for every book. But I do know it's easier to start with something and move words and pieces around, as opposed to starting at a blank page with the cursor blinking at me....
5 days ago • 1 min read
... (and how you can beat the odds) Reading time: 22.2 seconds Did you know most aspiring authors never finish their book? In my respected guide, Write Your First Nonfiction Book, I share the 5 predictable stages every first-time author goes through: Excitement - "I'm ready!" Self-Doubt - "Am I being foolish? Can I really do this?" Disbelief + Overwhelm - "This seems too hard." The Aha Moment - "I can do this!" Delight - "I did it!" Understanding these stages is crucial because when...
6 days ago • 1 min read
Reading time: 20 seconds Once a year, my husband and I do something very cool (IYKYK), and that means for the next two weeks, these emails will be even more brief than usual. For the empire builders in the group (hey!), who may or may not have been working on sending emails to their lists, just know you can customize your emails to fit *you.* For example... You've been thinking about writing that book for how long now? Let's stop ruminating and start writing it, shall we? Write Your First...
7 days ago • 1 min read
Reading time: 37.38 seconds "Success isn't a secret, it's a system." ~Me (again)... ...still beating the book marketing drum--because it's that important! The ultimate difference between authors who realize hockey stick revenue growth and those who don't isn't always quality. There are lots of books that make my eyes bleed and are unreadable plus there are thousands of great books no one is buying or reading because, ahem, no marketing plan. What it comes down to is (drumroll please):...
8 days ago • 1 min read
Reading time: 48 seconds Yesterday I talked about mindset and having a plan. Today it's all about the plan, baby! #AustinPowersVoice And while my Book Marketing Action Plans are extensive, once I've identified alllllllll of the things I could do with a book, I narrow down my activities to the few I can sustain. If you're serious about selling books (or using your book to sell products or services), you'll want to create a detailed Book MAP with these essential components: Book Marketing...
9 days ago • 1 min read
Reading time: 35 seconds "Book marketing success is like a marriage: you've got to have a positive attitude going in, or you're doomed from the start." You also need a quality book, a plan, and the commitment to market it consistently (based on the job of the book, your personality, your available time, and budget--see more in You Must Market Your Book). Book marketing money mindset "faux" beliefs: Believing you can't make significant money from book sales. You can. Expecting your book to...
10 days ago • 1 min read