Reading time: 28 seconds Two years. Over a decade ago, one of my friends told me she spent two years painstakingly writing her "perfect book." She finally hit publish and waited. And waited. And waited. #crickets #notevenacricket What she didn't realize, until we got connected, that writing a great book is only 20% of a book's success. Marketing is the other 80%. Most authors think marketing means posting on social media, sending an email or seven, and then hoping for the best. We've talked...

Reading time: 18 seconds One of my clients published her wealth management book a few years ago. Six months later, she was averaging $127 in monthly royalties. But she was averaging more than $10,000 in recurring new client fees. Here's what she did: She took her book's core concepts and created a simple (free) webinar. 👉🏻Same content, different delivery method. But the webinar educated her prospective clients, while simultaneously allow them to "get to know her." Worked like a charm and...

Reading time: Less than 15 seconds This isn't a surprise: Your book is your empire's foundation, the center of your "wheel of fortune." While most authors celebrate hitting "publish" and watch their royalty checks trickle in at $3.47 per month, empire builders see something completely different. They see: speaking gigs at $25K per day course sales at six figures annually Mastermind programs worth seven figures The difference? They know the secret that's not a secret: Your book is not your...