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Reading time: 37.38 seconds "Success isn't a secret, it's a system." ~Me (again)... ...still beating the book marketing drum--because it's that important! The ultimate difference between authors who realize hockey stick revenue growth and those who don't isn't always quality. There are lots of books that make my eyes bleed and are unreadable plus there are thousands of great books no one is buying or reading because, ahem, no marketing plan. What it comes down to is (drumroll please):...
Reading time: 48 seconds Yesterday I talked about mindset and having a plan. Today it's all about the plan, baby! #AustinPowersVoice And while my Book Marketing Action Plans are extensive, once I've identified alllllllll of the things I could do with a book, I narrow down my activities to the few I can sustain. If you're serious about selling books (or using your book to sell products or services), you'll want to create a detailed Book MAP with these essential components: Book Marketing...
Reading time: 35 seconds "Book marketing success is like a marriage: you've got to have a positive attitude going in, or you're doomed from the start." You also need a quality book, a plan, and the commitment to market it consistently (based on the job of the book, your personality, your available time, and budget--see more in You Must Market Your Book). Book marketing money mindset "faux" beliefs: Believing you can't make significant money from book sales. You can. Expecting your book to...