The Professional "Secret" That Sells Books For Decades (Not Just Months)

Published 2 days ago • 1 min read

Reading time: 37.38 seconds

"Success isn't a secret, it's a system." ~Me (again)...

...still beating the book marketing drum--because it's that important!

The ultimate difference between authors who realize hockey stick revenue growth and those who don't isn't always quality. There are lots of books that make my eyes bleed and are unreadable plus there are thousands of great books no one is buying or reading because, ahem, no marketing plan.

What it comes down to is (drumroll please): consistency and persistence over the long term.

Shocking, I know. Just like your diet, exercise, sleep, blah blah blah.

I digress. 😊

I've mapped the three critical phases of professional book marketing:

Phase One (0-6 months) - Maximum enthusiasm and activity
Phase Two (6-24 months) - Strategic focus on what works
Phase Three (2+ years) - Long-term consistency

This is where I do. not. want. you. to. fail.

If you abandon marketing after Phase One, you miss the fact that Phase Three is where the real profits happen.

Case study: You Must Write a Book has earned millions in direct and indirect revenue over eight years—most coming after year two. I sold more copies in year seven than in year one!

The ultimate professional secret? Write your next book while continuing to market your current one. Each new title amplifies the marketing potential of your backlist (previously published titles).

Even one book a year exponentially multiplies the success of each book before it--and your income overall.

Get my complete Book Marketing Action Plan template in...

You Must Market Your Book

...and commit to executing it consistently.

Your book deserves to be treated as the revenue-generating business asset it is! Give it all you've got, and it will reward you for years to come.

See you tomorrow...

Honorée Corder
Author. Executive Book Producer.

1890 Fairview Boulevard, Box 333, Fairview, TN 37062
Unsubscribe · Preferences

Read more from Honorée Corder: Author. Empire Builder. Publishing Strategist.

📕 The book that turns "someday" into "today"

Reading time: 20 seconds Once a year, my husband and I do something very cool (IYKYK), and that means for the next two weeks, these emails will be even more brief than usual. For the empire builders in the group (hey!), who may or may not have been working on sending emails to their lists, just know you can customize your emails to fit *you.* For example... You've been thinking about writing that book for how long now? Let's stop ruminating and start writing it, shall we? Write Your First...

about 24 hours ago • 1 min read

Your Book Needs a Book MAP (Marketing Action Plan)

Reading time: 48 seconds Yesterday I talked about mindset and having a plan. Today it's all about the plan, baby! #AustinPowersVoice And while my Book Marketing Action Plans are extensive, once I've identified alllllllll of the things I could do with a book, I narrow down my activities to the few I can sustain. If you're serious about selling books (or using your book to sell products or services), you'll want to create a detailed Book MAP with these essential components: Book Marketing...

3 days ago • 1 min read

Your Book Marketing Mindset Is Dooming You to Failure

Reading time: 35 seconds "Book marketing success is like a marriage: you've got to have a positive attitude going in, or you're doomed from the start." You also need a quality book, a plan, and the commitment to market it consistently (based on the job of the book, your personality, your available time, and budget--see more in You Must Market Your Book). Book marketing money mindset "faux" beliefs: Believing you can't make significant money from book sales. You can. Expecting your book to...

4 days ago • 1 min read