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Reading time: 30 seconds of book marketing magic Hi Reader! It's the week before Christmas, so I've got quick book marketing emails coming your way for the next couple of weeks. To that end... Is your book working hard enough for your business? (Or, are you working smart with your book to build your business?) One of the most effective ways to turn your published book into a business development tool is by creating a "Book Bundle." Instead of just offering your book alone, package it with a...
Reading time: 1 quick minute Hi Reader! Yesterday I promised to share that counterintuitive scaling idea that came to me during my "high maintenance" rest days? Here it is: The most effective way to scale your book business is to do less, but do it deeper. I know, I know--it might sound completely backwards! But here's what I mean: Instead of creating 5 different courses, what if you took your best course and made it absolutely extraordinary? Instead of launching three coaching programs, what...
Reading time: 1 quick minute Hi Reader! I’ve been MIA for a few days (thank you for your messages, again!), and here's why (and it ties directly into something I teach my empire builders about sustainable success). You see, between holiday festivities, work commitments, and fighting off feeling a little puny, my body was sending some pretty clear signals. And while the “hustle culture” part of my brain was screaming “push through!” my high performance brain knew better. I chose sleep over...