12/19/24 The "lazy" way to scale your book business (that actually works)


Reading time: 1 quick minute

Hi Reader!

Yesterday I promised to share that counterintuitive scaling idea that came to me during my "high maintenance" rest days?

Here it is: The most effective way to scale your book business is to do less, but do it deeper.

I know, I know--it might sound completely backwards! But here's what I mean:

Instead of creating 5 different courses, what if you took your best course and made it absolutely extraordinary?

Instead of launching three coaching programs, what if you focused on making one program so transformative that your clients can't stop talking about it?

My "Deep Scale Strategy" is how I've helped authors turn single books into multiple six-figure businesses without burning out.

Think about it like this: Would you rather have 10 shallow streams of income that constantly need your attention, or 2-3 deep rivers that flow steadily with less maintenance?

This is why I'm such a stickler about authors choosing their income streams carefully. When you go deep instead of wide, you actually create more impact with less effort.

Want to see exactly how this works? I share all about it in Building a Million Dollar Book Business--my course that is truly a deep dive into exactly how to build six- and seven-figure income streams (including step-by-step instructions with videos, downloadable agreements and templates, and so much more).

Get the course here: https://honoreecorder.com/bmdbb/ and use code subscriber to save 30%. For less than the cost of a latte a day, you can buy lattes for everyone, every single day, with some serious income streams in place. (Make mine a Cuban!)

I'll see you tomorrow!

Honorée Corder.
Author. Executive Book Producer.

P.S. If you're not ready for the course, get the book first: You Must Monetize Your Book: https://amzn.to/4io2wfU

1890 Fairview Boulevard, Box 333, Fairview, TN 37062 Unsubscribe · Preferences

Honorée Corder: Author & Publishing Expert

Get weekly high-content emails on everything from crafting your book to building your empire. Sign up below—and snag your FREE Roadmap here: https://honoreecorder.com/roadmap/

Read more from Honorée Corder: Author & Publishing Expert

Reading time: ~2 dog-days-of-summer minutes ☀️ Welcome back to the Weekly Book Business Brief—your weekly shot of strategy, tools, and real talk for authors building a book-based business. Happy August, Reader! We're still "in the thick air soup" (it is SO HOT!), Mr. Corder is still declining to grill (send snacks 🤣), and our sweet Shadow has transitioned to immunotherapy and a new pain med. We're bracing ourselves for the inevitable. ❤️🩹 Let's focus on the position: Did you analyze your...

Reading time: 2+ hot & sweaty summer minutes 🍉 Welcome back to the Weekly Book Business Brief—your weekly shot of strategy, tools, and real talk for authors building a book-based business. We've officially hit the stretch of summer where the Tennessee air feels like soup, and Mr. Corder insists it's too hot to grill (but a gal's gotta eat--what do I do?! 🤣). Seriously, I hope you're staying cool and enjoying some family and/or vacation time. My motivation level has been a little lower these...

Reading time: ~2 post-final minutes 🏆 Welcome back to the Weekly Book Business Brief—your weekly shot of strategy, tools, and real talk for authors building a book-based business. Well. That was a final. 🏆 Whether your team lifted the trophy Sunday night or bit, hats off to what turned out to be a wild World Cup game! Mr. Corder, the fam, and I watched most of the final during Sunday family dinner, and I'm officially done with soccer stress until 2030. #whew If you got to write down your...