12/19/24 The "lazy" way to scale your book business (that actually works)


Reading time: 1 quick minute

Hi Reader!

Yesterday I promised to share that counterintuitive scaling idea that came to me during my "high maintenance" rest days?

Here it is: The most effective way to scale your book business is to do less, but do it deeper.

I know, I know--it might sound completely backwards! But here's what I mean:

Instead of creating 5 different courses, what if you took your best course and made it absolutely extraordinary?

Instead of launching three coaching programs, what if you focused on making one program so transformative that your clients can't stop talking about it?

My "Deep Scale Strategy" is how I've helped authors turn single books into multiple six-figure businesses without burning out.

Think about it like this: Would you rather have 10 shallow streams of income that constantly need your attention, or 2-3 deep rivers that flow steadily with less maintenance?

This is why I'm such a stickler about authors choosing their income streams carefully. When you go deep instead of wide, you actually create more impact with less effort.

Want to see exactly how this works? I share all about it in Building a Million Dollar Book Business--my course that is truly a deep dive into exactly how to build six- and seven-figure income streams (including step-by-step instructions with videos, downloadable agreements and templates, and so much more).

Get the course here: https://honoreecorder.com/bmdbb/ and use code subscriber to save 30%. For less than the cost of a latte a day, you can buy lattes for everyone, every single day, with some serious income streams in place. (Make mine a Cuban!)

I'll see you tomorrow!

Honorée Corder.
Author. Executive Book Producer.

P.S. If you're not ready for the course, get the book first: You Must Monetize Your Book: https://amzn.to/4io2wfU

1890 Fairview Boulevard, Box 333, Fairview, TN 37062 Unsubscribe · Preferences

Honorée Corder: Author. Empire Builder. Publishing Strategist.

Sign up here to get my newsletter where I provide insight, tools, and information (plus a bit of inspiration) about how to craft, write, publish, launch, market and monetize your books--and build an empire! Once signing up, you'll receive daily high-content emails. (You can unsubscribe at any time.)

Read more from Honorée Corder: Author. Empire Builder. Publishing Strategist.

Reading Time: Long-form Postcard (54 seconds) Happy Friday, Reader! These EBMers*, Class of 2026, have smoke coming out of my ears in the best possible way. So much strategy. So much eating. I have a food baby named Pork Chop courtesy of our friends at Perry's Steakhouse. Anyway. Today's our last day of strategizing and yes, once again, I'm going to talk about BHAGs**, but not in the way you might think. Every person in this year's class is a returning veteran. And each one set goals at least...

Reading Time: Short Missive (48 seconds) Okay, so let's pick up where we left off yesterday--with why my 100-day goal achievement process is awesome (I know I don't sound humble here, but stay with me), but first, what is a BHAG? It's a big, hairy, audacious goal. In Vision to Reality, I share how I used to be an executive coach, working with top achievers in 100-day increments. While I don't share this in the book, I had noticed that most people take the approach of "long term, minimal...

Reading Time: Short Missive (58 seconds) I'm a little late to the party this morning, as I've been simultaneously finishing the first draft of Project 100 (more details on that when I can share) and prepping for the Empire Builders Mastermind Class of 2026 kickoff. We're having our kickoff dinner this evening, and then two days of strategizing for next year. As I've been waiting for the caffeine to kick in, I've been thinking about you, Reader, and why you're most likely here, reading my...