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Reading time: < 30 seconds When I moved to Nashville in 2018, I didn't know a soul. Turns out there are a lot of really cool folks in the publishing and publishing-adjacent spaces. Not long after I got here, one of them sent me a DM on Facebook (which I now avoid as though it does not exist). Anyway. He introduced himself (I was a fan) and we met for breakfast. He shared about a course he had launched, which had grossed nearly $300,000 during it's first weekend launch. I thought he was...
Reading time: < 30 seconds The idea for a journal which led to a workbook taught me something profound--my readers didn't want information. Just like when you go to the stationery store, you don't want envelopes and note cards. You want something special that helps develop a relationship. I was simultaneously solving their problems and adding a force multiplier to my business. Putting two and two together helped me think about crafting income streams. But while it's about you, it's not...
Reading time: < 30 seconds One book was an income stream. Scratch that--one book was two income streams (at first): book and ebook. A book and a workbook--well, now we're talking four income streams. Now with the availability of POD (print on demand) hardcover and easily accessible audiobooks, each book and companion is four income streams, each! So a book and a companion product (workbook, journal, companion guide, to name three) can be a package, a system, a reason for readers to come back....