12/19/24 The "lazy" way to scale your book business (that actually works)


Reading time: 1 quick minute

Hi Reader!

Yesterday I promised to share that counterintuitive scaling idea that came to me during my "high maintenance" rest days?

Here it is: The most effective way to scale your book business is to do less, but do it deeper.

I know, I know--it might sound completely backwards! But here's what I mean:

Instead of creating 5 different courses, what if you took your best course and made it absolutely extraordinary?

Instead of launching three coaching programs, what if you focused on making one program so transformative that your clients can't stop talking about it?

My "Deep Scale Strategy" is how I've helped authors turn single books into multiple six-figure businesses without burning out.

Think about it like this: Would you rather have 10 shallow streams of income that constantly need your attention, or 2-3 deep rivers that flow steadily with less maintenance?

This is why I'm such a stickler about authors choosing their income streams carefully. When you go deep instead of wide, you actually create more impact with less effort.

Want to see exactly how this works? I share all about it in Building a Million Dollar Book Business--my course that is truly a deep dive into exactly how to build six- and seven-figure income streams (including step-by-step instructions with videos, downloadable agreements and templates, and so much more).

Get the course here: https://honoreecorder.com/bmdbb/ and use code subscriber to save 30%. For less than the cost of a latte a day, you can buy lattes for everyone, every single day, with some serious income streams in place. (Make mine a Cuban!)

I'll see you tomorrow!

Honorée Corder
Author. Executive Book Producer.

P.S. If you're not ready for the course, get the book first: You Must Monetize Your Book: https://amzn.to/4io2wfU

1890 Fairview Boulevard, Box 333, Fairview, TN 37062 Unsubscribe · Preferences

Honorée Corder: Author. Empire Builder. Publishing Strategist.

Sign up here to get my newsletter where I provide insight, tools, and information (plus a bit of inspiration) about how to craft, write, publish, launch, market and monetize your books--and build an empire! Once signing up, you'll receive daily high-content emails. (You can unsubscribe at any time.)

Read more from Honorée Corder: Author. Empire Builder. Publishing Strategist.

Reading time: 30 seconds of book marketing magic Hi Reader! Hidden within your book are countless speaking opportunities waiting to be discovered. Each chapter of your book contains material perfect for professional presentations and industry events. The key is crafting focused talks that showcase your expertise while leaving audiences hungry for more. Pro tip: Always have signed copies ready for interested attendees (remember to order some extra Sharpies!). It's amazing how many meaningful...

Reading time: 30 seconds of book marketing magic Hi Reader! It's the week before Christmas, so I've got quick book marketing emails coming your way for the next couple of weeks. To that end... Is your book working hard enough for your business? (Or, are you working smart with your book to build your business?) One of the most effective ways to turn your published book into a business development tool is by creating a "Book Bundle." Instead of just offering your book alone, package it with a...

Reading time: 1 quick minute Hi Reader! I’ve been MIA for a few days (thank you for your messages, again!), and here's why (and it ties directly into something I teach my empire builders about sustainable success). You see, between holiday festivities, work commitments, and fighting off feeling a little puny, my body was sending some pretty clear signals. And while the “hustle culture” part of my brain was screaming “push through!” my high performance brain knew better. I chose sleep over...