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Reading time: 30 seconds of book marketing magic Hi Reader! Hidden within your book are countless speaking opportunities waiting to be discovered. Each chapter of your book contains material perfect for professional presentations and industry events. The key is crafting focused talks that showcase your expertise while leaving audiences hungry for more. Pro tip: Always have signed copies ready for interested attendees (remember to order some extra Sharpies!). It's amazing how many meaningful...
Reading time: 30 seconds of book marketing magic Hi Reader! It's the week before Christmas, so I've got quick book marketing emails coming your way for the next couple of weeks. To that end... Is your book working hard enough for your business? (Or, are you working smart with your book to build your business?) One of the most effective ways to turn your published book into a business development tool is by creating a "Book Bundle." Instead of just offering your book alone, package it with a...
Reading time: 1 quick minute Hi Reader! Yesterday I promised to share that counterintuitive scaling idea that came to me during my "high maintenance" rest days? Here it is: The most effective way to scale your book business is to do less, but do it deeper. I know, I know--it might sound completely backwards! But here's what I mean: Instead of creating 5 different courses, what if you took your best course and made it absolutely extraordinary? Instead of launching three coaching programs, what...