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Marketing Your Book, Part 18: Sign up as a HARO Source
A lot of authors think they need to spend big money hiring a PR firm to get the word out about their book. While I don't entirely disagree, there are much better and more effective options (as well as less expensive). Help a Reporter Out (HARO) connects journalists with relevant experts, and you, my author friend, are the expert of your niche! Once you sign up (visit helpareporter.com), you’ll receive an email up to three times per day, and each email includes media opportunities. You could be quoted in an article, interviewed for a live broadcast, or both!
HARO is a great way to see what journalists, bloggers, and other media are looking for, real time.
Keep in mind:
1. You’ll want to reply quickly for the best chance of getting selected. Many times, there’s a looming deadline and you’ll want to capitalize on an opportunity as quickly as possible.
2. Ask for a link back to your site, and include it.
3. Being gracious and giving grace goes a long way. You never know when you’ll be asked to be a source again.
4. Add your media mentions to your media page on your website.
5. Have fun! The more fun you’re having, the more fun your interviewer and their audience will have (and fun people are likable).
I don’t necessarily think people consult the media for what books to read, yet anytime an author can be mentioned in the media the chances of discoverability do increase and provides third-party validation. After you sign up for HARO and get your first mention, be sure to let me know.
To Your Success!
Honoree Corder
honoree@honoreecorder.com
HonoreeCorder.com
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Honorée Corder: Author. Empire Builder. Publishing Strategist.
Sign up here to get my newsletter where I provide insight, tools, and information (plus a bit of inspiration) about how to craft, write, publish, launch, market and monetize your books--and build an empire! Once signing up, you'll receive daily high-content emails. (You can unsubscribe at any time.)
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