The math formula I can get (behind)

Published 3 days ago • 1 min read

Reading time: 35 seconds

I'm oft-quoted as saying, "I'm a writer, not a math-er."

But if you give me a sentence with a plus and an equal sign, we're in business! Here's what I'm talking about:

Expertise + Authority = Opportunity

Can we go so far as to say I'm facilitating an equation? :)

If you've spent a lot of time focusing entirely on building expertise, attending conferences, earning degrees and certifications, and accumulating lots of experience, you might be both incredibly knowledgeable and relatively unknown.

Meanwhile, some of your peers have less expertise but they've built more authority (read: they've got a book...) which means they get the speaking gigs, signed coaching and consulting agreements, and, more often than ~~not~~ you, media attention.

Authority amplifies everything else about you. It makes your expertise more visible, your services more valuable, and your opportunities more abundant.

The fastest way to build authority? When you're introduced as "the author of..." people pay attention differently. They assume you know what you're talking about...hey, because you do!

It's about time you're recognized for the expertise you've developed so you can help more people and build a more successful practice.

You Must Write a Book helps you build authority, position your book for maximum credibility, and gain insight into how you can leverage your soon-to-be author status for awesome opportunities.

Your expertise deserves recognition. Your book makes that recognition inevitable. You can get a copy here: https://amzn.to/4eFfEM2

I'll see you tomorrow.

Honorée Corder.
Author. Executive Book Producer.

1890 Fairview Boulevard, Box 333, Fairview, TN 37062
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