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Marketing Your Book, Part 17: Podcasts
Podcasts are a wonderful way to market your book. The reason I like them so much is the interviews feel like a delightful conversation between friends, discussing all sorts of wonderful topics, for the benefit of the host, guest, and listeners.
While the trend is more toward recording video and audio, most of the more than 500 podcasts I’ve been a guest on have been audio-only. Either way, podcasts allow you to do some serious book marketing right from home, and whether it's audio-only or audio and video, you can share and re-share every interview for as long as it is available.
Here are some podcasting tips to get you started, then I hope you’ll join me Thursday for my free webinar: Sell More Books & Sell Books in Bulk, where I’ll go even deeper into how podcasts can help you sell more books than you ever thought possible!
Podcast hosts are always looking for great guests. In fact, more than a few have confided in me their greatest anxiety is not having enough quality content to keep guests coming back, which means they won’t meet their podcast goals.
Imagine the benefits of helping a podcast host reach their goal of having great content, while reaching your goal of reaching more prospective readers, while providing your expertise to those who need it. Bonus if they buy your book or engage with you in another way, right? Right!
Here are your tips:
- Think long-term. Just like book marketing is a long-term play, so is podcasting. While a podcast’s super fans might listen the same day, most podcasts live forever. Think of each interview with money in the bank. It will grow and earn interest over time.
- Focus on adding value. I don’t sell on podcast interviews, I give as much value as I can in the time allotted. I believe more in attracting than recruiting, so I focus on sharing great information listeners can use without connecting with me, in the hope they will want to engage in the right time for more. Remember: a podcast host is looking for guests who can add value to their listeners, not guests who are looking to solely benefit themselves.
- Be prepared! Have great answers to Why did you write your book? and Tell people where they can go to find about more about you / your book. If you’re the least bit nervous about having an interview, prepare questions and then practice with someone while recording on video. You’ll learn when, where, and how you sound, look, and present yourself at your best. A relaxed, positive guest is an effective guest a host and their audience will love.
I’m a huge fan of being a podcast guest. Hey, if you’ve got a podcast and would like me as a guest, just let me know! If you’re an author, it’s time to start podcasting!
What is your favorite podcast and who is your favorite guest? I’d love to know!
ICYMI, be sure to join my webinar this Thursday, Sell More Books and Sell Books in Bulk, for authors and aspiring authors who want to join. Click here to sign up!
See you tomorrow!
To Your Success!
Honoree Corder
honoree@honoreecorder.com
HonoreeCorder.com
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Honorée Corder: Author. Empire Builder. Publishing Strategist.
Sign up here to get my newsletter where I provide insight, tools, and information (plus a bit of inspiration) about how to craft, write, publish, launch, market and monetize your books--and build an empire! Once signing up, you'll receive daily high-content emails. (You can unsubscribe at any time.)
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