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⛔️ Warning: This post falls under the "don't shoot the messenger" category.

Today's tip: The most powerful way to boost your book sales?

Write your next book.

(In fact, the very minute your manuscript is done, get to work on the next one!)

While it sounds counterintuitive, your best marketing tool isn't another social media campaign—it's your next manuscript. Tonya Kappes, author of around 200 cozy mysteries, puts it perfectly: "The back list drives new book sales."

Here's why this works: When readers discover a book they love, their first instinct is to search for more from that author. Your second book makes your first more discoverable. Your third book helps both previous titles gain traction. Each new release creates a ripple effect that lifts your entire catalog.

Plus, every book launch generates a sales bump across your back list—creating a compounding effect that grows stronger with each publication.

But writing more books is just one piece of building a sustainable author business. To maximize each book's potential and create lasting success, you need a comprehensive marketing strategy that works while you write. (Remember: tactics without strategy is a goal without a plan.)

That's where Book Marketing Mastery comes in. This course reveals hundreds of proven tactics based in strategies to transform your books into the income and impact you envisioned when you started writing. You'll master everything from social media engagement to email marketing, giving you the tools and confidence to build a thriving author business.

Ready to unlock your books' full potential? Learn more about Book Marketing Mastery here (and you'll use code subscriber to save 30% because you can!).

Keep writing—your next book is your best marketing investment.

More in the a.m.