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Reading Time: Short note Did it surprise you when I said: you are the best person to market your book? A bit more on this: the most successful authors aren't always the best writers or even the best marketers--but they sure do have a vision before they write a single word. Most authors finish their manuscript, then turn an eye toward how to market it. If you want a book that practically markets itself, you build marketing into the book, not bolted it on after. If you already have a book and...
Reading Time: 4x6 Postcard It's Sunday and I'm going to read like it's my job today! Oh, wait ... 😊 But first, I got a question about the algorithms you might want to know the answer to, too.: Aren't the (Amazon) algorithms constantly changing, so there's really no way to engage them? I know for a fact this is both true and false at the same time. Yes, they are always changing. And yes, you can engage (read: train) them. Think of your book as a baby (not your baby) and you want to keep that...
Reading Time: Short missive Happy Saturday! Is it possible to have a non-drinking hangover? Asking for a friend. My coauthor, Ali, and I have 58 reviews for The Success Code and we both been mighty focused on getting reviews. I explained to him that "just anyone with an Amazon account" isn't the goal--we want reviews from people who would read this type of book anyway. (Business professionals, entrepreneurs, senior-level professionals ... and anyone who is a self-improvement devotee.) Why? To...