Reading time: < 30 seconds The idea for a journal which led to a workbook taught me something profound--my readers didn't want information. Just like when you go to the stationery store, you don't want envelopes and note cards. You want something special that helps develop a relationship. I was simultaneously solving their problems and adding a force multiplier to my business. Putting two and two together helped me think about crafting income streams. But while it's about you, it's not...

Reading time: < 30 seconds One book was an income stream. Scratch that--one book was two income streams (at first): book and ebook. A book and a workbook--well, now we're talking four income streams. Now with the availability of POD (print on demand) hardcover and easily accessible audiobooks, each book and companion is four income streams, each! So a book and a companion product (workbook, journal, companion guide, to name three) can be a package, a system, a reason for readers to come back....

Reading time: < 30 seconds Just three months after I published Prosperity for Writers, I released the Prosperity for Writers Productivity Journal. And wow, I learned a lot from that experience! In case you're wondering, I published both with the same dimensions (5.5x8.5). I've since learned that not only is 8.5x11 a better, easier to manage size, even though it's dimensionally larger, it's cheaper to produce. Go figure. When I published You Must Write a Book, it only took one reader to...