Readers don't want to read a book, they want to get results


Reading time: < 30 seconds

The idea for a journal which led to a workbook taught me something profound--my readers didn't want information.

Just like when you go to the stationery store, you don't want envelopes and note cards.

You want something special that helps develop a relationship.

I was simultaneously solving their problems and adding a force multiplier to my business.

Putting two and two together helped me think about crafting income streams.

But while it's about you, it's not entirely about you--it's about your readers. How do they want to learn from you? How can they apply what you're teaching them?

Once you've contemplated that, you'll have a line of sight to which income stream you can develop. It's a win-win: a new income stream for you, something awesome for your readers.

If you want some insight into some of the eighteen I've created, you'll want to read this.

I'm resting tomorrow, but I'll be back on Monday with some insight into one of my very favorite income streams. See you then!

Honorée Corder.
Author. Executive Book Producer.

1890 Fairview Boulevard, Box 333, Fairview, TN 37062
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Honorée Corder: Author. Empire Builder. Publishing Strategist.

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Read more from Honorée Corder: Author. Empire Builder. Publishing Strategist.

Reading time: < 30 seconds One book was an income stream. Scratch that--one book was two income streams (at first): book and ebook. A book and a workbook--well, now we're talking four income streams. Now with the availability of POD (print on demand) hardcover and easily accessible audiobooks, each book and companion is four income streams, each! So a book and a companion product (workbook, journal, companion guide, to name three) can be a package, a system, a reason for readers to come back....

Reading time: < 30 seconds Just three months after I published Prosperity for Writers, I released the Prosperity for Writers Productivity Journal. And wow, I learned a lot from that experience! In case you're wondering, I published both with the same dimensions (5.5x8.5). I've since learned that not only is 8.5x11 a better, easier to manage size, even though it's dimensionally larger, it's cheaper to produce. Go figure. When I published You Must Write a Book, it only took one reader to...

Reading time: < 30 seconds You Must Write a Book came just a year after I'd written Prosperity for Writers. Something cool happened after I published that book--a reader emailed me and said, "I wish this book had a place to do the exercises." I was teaching a course of the same name, and everyone in the beta of that course echoed a workbook or journal would be helpful. Sometimes the best ideas are what I call "throwaway suggestions." Even if you can't turn that idea into gold immediately, jot...