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Reading time: < 30 seconds I'm on the clock, so this has to be brief. Let me get right to it: Your book should lead to your course or companion (or both), which should lead to your mastermind. They aren't stand alones, they are apart of your system. Better, your ecosystem. I realized, once I had each one in place, that I can help more people with more repurposed content. People are unique and cool--they all learn in unique ways. Repurposing my content allowed my audience to learn in whatever...
Reading time: < 30 seconds As I mentioned, the Empire Builders Mastermind (EBM) was born in 2019 with just six people. I didn't have a massive strategy--my "big marketing push" (and I do detest when someone says, "I'm going to 'push' this..." 🤮) was a Facebook post. One other thing I did was to make a list of people I thought would be a great fit for my group. Then I called and invited them with a brief description. I didn't have a numbers goal, I had a "perfect fit" goal. I wanted people who...
Reading time: < 30 seconds About eight months after I launched Building a Million Dollar Book Business I attended a really cool conference. RIP, Tribe Conference. A sub-topic of the conference was masterminds, and one of my long-time readers looked at me and said, "If you had a mastermind, I'd be in it!" In my shock, I said, "Why?" Her reply, "You have an empire and I want one. You own it, it doesn't own you, and so if you start a mastermind, I'd be the first to sign up." Long story short,...