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Reading time: < 30 seconds As I mentioned, the Empire Builders Mastermind (EBM) was born in 2019 with just six people. I didn't have a massive strategy--my "big marketing push" (and I do detest when someone says, "I'm going to 'push' this..." 🤮) was a Facebook post. One other thing I did was to make a list of people I thought would be a great fit for my group. Then I called and invited them with a brief description. I didn't have a numbers goal, I had a "perfect fit" goal. I wanted people who...
Reading time: < 30 seconds About eight months after I launched Building a Million Dollar Book Business I attended a really cool conference. RIP, Tribe Conference. A sub-topic of the conference was masterminds, and one of my long-time readers looked at me and said, "If you had a mastermind, I'd be in it!" In my shock, I said, "Why?" Her reply, "You have an empire and I want one. You own it, it doesn't own you, and so if you start a mastermind, I'd be the first to sign up." Long story short,...
Reading time: < 30 seconds I used to teach Publishing PhD three times a year live. I'd meet people who wanted to write a book, and enroll them in my next eight-session course. I had a blast! Then someone approached me and said, you could save time, make more money, and serve more people with a "blended-learning" model. I didn't know what that was and if you don't either, it's basically an on-demand course that combines the different ways people learn the best: videos, audios, downloadable...