Pre-sales FOR THE WIN! 🏆


Reading time: < 30 seconds

Mr. $300K Course Launcher was bullish on me being able to monetize my knowledge about monetizing a book.

I know courses are now pretty ubiquitous and a lot people who can't make money doing something are creating courses about said thing. 🙄 That isn't me: I wanted a great course students would be super-pumped to take again and again as they developed new income streams.

He wanted to prove his point, though, so he introduced me to the world of monetizing before creating. Wait, what?!

Yup, here's what happened: Before I recorded a single video, I used my course outline to put up a landing page and opened pre-sales. Then I watched as people bought (at a 50% discount) something that wasn't finished yet. It was both proof of concept and the most motivating force I'd ever experienced.

You can learn more about that here.

The next thing I did was take a course I was teaching live three times a year and turn it into a blended-learning model--and I learned a whole lot of other new things.

I'll be back and tell you about that tomorrow!

Honorée Corder.
Author. Executive Book Producer.

1890 Fairview Boulevard, Box 333, Fairview, TN 37062
Unsubscribe · Preferences

Honorée Corder: Author. Empire Builder. Publishing Strategist.

Sign up here to get my newsletter where I provide insight, tools, and information (plus a bit of inspiration) about how to craft, write, publish, launch, market and monetize your books--and build an empire! Once signing up, you'll receive daily high-content emails. (You can unsubscribe at any time.)

Read more from Honorée Corder: Author. Empire Builder. Publishing Strategist.

Reading time: < 30 seconds To continue from yesterday, the first order of business when creating Building a Million Dollar Book Business was to write down all of my income streams. companion guide courses consulting speaking training certifications etc... Then create a syllabus of what I would use to teach someone how to replicate what I had done. Taking pen to paper, I made an extensive outline of talking points, lessons learned, take-aways, and to-dos (oh yeah, and the not to-dos!). In less...

Reading time: < 30 seconds As I mentioned yesterday, my new Nashville buddy insisted I build a course, because "Everybody talks about how to publish a book. Nobody talks about how to monetize it! A course on monetizing a book would be huge." I didn't care how much I could make, the process felt too complex and overwhelming. Remember: a confused mind says, "Nope." Which is what I did. He kept insisting, and offered to do the heavy lifting (so I could just be "the talent.") 🤣 So, over the next...

Reading time: < 30 seconds When I moved to Nashville in 2018, I didn't know a soul. Turns out there are a lot of really cool folks in the publishing and publishing-adjacent spaces. Not long after I got here, one of them sent me a DM on Facebook (which I now avoid as though it does not exist). Anyway. He introduced himself (I was a fan) and we met for breakfast. He shared about a course he had launched, which had grossed nearly $300,000 during it's first weekend launch. I thought he was...