Reading Time: Short Missive (48 seconds)

Okay, so let's pick up where we left off yesterday--with why my 100-day goal achievement process is awesome (I know I don't sound humble here, but stay with me), but first, what is a BHAG?

It's a big, hairy, audacious goal.

In Vision to Reality, I share how I used to be an executive coach, working with top achievers in 100-day increments.

While I don't share this in the book, I had noticed that most people take the approach of "long term, minimal action" which, to be quite frank with you, does not work. Let's face it, when you're half-assing something, you're not gonna love your results. (You gotta use your full ass. Just sayin'.)

So, and you can read the rest of the story, but TLDR: I created 100-day sprints, and called them Short-Term Massive Action. Just like my trainer says, "Let's do crunches for one minute!" followed by, "You can do anything for sixty seconds," (I know, debatable), you can focus on any initiative for 100 days to allow for some momentum to kick in.

It's a great time for a sidebar, though, because when you're building an empire (or a new business or a new book), it takes upwards of two years to really get traction. It *can* be faster if you do your 3 STMAs every year, though.

Back to BHAGs for a second--it's a goal that's big enough to make you nauseous, question your sanity, and take a pause. And it is probably the exact goal you need to go for.

Now, why is a 100-day STMA on repeat in your life and business awesome? Because it allows you to double-down on your focus and intensity for a period, then pause, reflect, catch your breath, and go again.

Even more awesome: You are likely to achieve more, faster and easier within your 100-day sprint than you would in a regular entire year. (I know, it is cool!)

I do 3 100-day sessions every year (and I'll talk more about that in a few weeks, in case you want to join the fun). But for now, pull out your copy of Vision to Reality (2nd Edition) or get one right here: https://amzn.to/4oPum6Z and I'll see you tomorrow.

Honorée Corder. Author. Executive Book Producer. ​ ​ ​​​​​​

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