Sign up here to get my newsletter where I provide insight, tools, and information (plus a bit of inspiration) about how to craft, write, publish, launch, market and monetize your books--and build an empire! Once signing up, you'll receive daily high-content emails. (You can unsubscribe at any time.)
Reading Time: <18 seconds I know AI and CRMs are all the rage, but I'm more of a visual person. More than 20 years ago I created a tool I still use to this day, the 12x12 Matrix. (Hear me out, sometimes analog and visual works wonders!) It helps me see who is in my network and the next time I need to check in, follow-up, or reach out to them. If you've never heard of it and you want to be a more efficient, effective networker, here's a little of the skinny: You identify 11 complementary...
Reading Time: <30 seconds I like a "one-and-done" potential client conversation as much as the next gal (and they do, thankfully, happen!), but the truth is, there are five distinct stages in relationship building and you have to navigate them effectively: Nice to Meet You → Getting to Know You → I Think I Like You → Starting to Trust You → I Trust You (and will therefore give you my time, money, and access to "all the things." Whether you're developing a new client relationship or looking to...
Reading Time: <30 seconds I'm fond of saying, "I'm a writer, not a math-er," but I do love statistics and rules, especially when they both provide valuable insight and align with my philosophy. Such as these very interesting statistics & rules: 80% of sales are made after the 5th contact (but keep going, sometimes you have to follow-up as many as 12 times!) Only 2% of people buy at the first meeting, which means most salespeople give up (way!) too soon. The Prospect Rule of 7 says: A prospect...