Reading time: ~2 Thanksgiving-countdown I'm-ready-for-pie minutes 🦃
Welcome back to the Weekly Book Business Brief—your weekly shot of strategy, tools, and real talk for authors building a book-based business.
Last week I told you I'd share more about where I'm pointing you now that the courses are on their way out. 😉 We are full-on prepping for frying four turkeys and eating with our family and neighbors who are family.
I've learned tons since I started creating courses more than a decade ago, and during that time I've published hundreds of books. I've learned so much that I wish I knew then. To that end, it's time for me to talk about what happens when your book outgrows the room you're in…
📚 WHEN YOUR BOOK NEEDS MORE TO BE ALL IT CAN BE
Plenty of authors do beautifully on their own. They write, publish, and market their book(s) to great success, and my books and courses were built to help them do exactly that. But there's a ceiling, and you'll know when you hit it: the next level needs more than you can do on your own.
Enter: Honorée Corder Bespoke Book Productions. As an Executive Book Producer, I work with you to produce a book that does a specific job for your business, from the first idea to the finished, published product. The result is a stronger, more effective book while you stay in your zone of genius.
🎯 ARE YOU READY FOR A BESPOKE BOOK?
Here's how you know it might be time to look into investing in a bespoke book:
→ Your book has a job. You know what you want from your book: More clients, speaking gigs, credibility, a launchpad for your offers, paid board seats, high-paid consulting engagements. Everything about a book, I have discovered, should be determined by the job(s) of the book. And when I say everything, I mean: the size, the content, the CTA(s), the "extras." As you might imagine, this requires a high level of skill that can only come from doing something, in this case, producing books hundreds of time.
→ Your calendar doesn't have white space. Producing a book that means business requires hundreds of hours in addition to the writing. To optimize and monetize a book needs an understanding of not only the job of the book and how to craft it, but also where the readers (your ideal clients) hang out and how to get the book in front of them.
→ You know who your reader is, intimately. You can describe that one person so well they'd say, "That's me!"
→ You'd rather hand your book to a competent, efficient, and brilliant team. You want the heavy lifting done well, by people who have done it hundreds of times, who are nerds for the process and love it so much it doesn't feel like work.
📝 IF THIS IS YOU
Let's talk! Press reply for a link to my calendar.
But first: grab a complimentary copy of Your Book Means Business for an overview of my process including: who we help, what happens and who does it, how long it takes, and yes, how much it costs.
Something to consider: As a general rule, if you can recoup the investment in a book with three to five new client or speaking engagements (or a commensurate calculation), I'll recommend you think about making that investment. If you can't, I definitely won't.
🙋🏼♀️ THE FINAL Q&A IS TODAY!
My final Live Q&A is today at 1:00 p.m. CT, and the registration link was sent for those who are course students. I'm looking forward to seeing all y'all one final time! The Publishing Ph.D. (and the rest of the course vault) is still $49 or less through November 30th, and if you buy this morning, you can come to today's final Q&A! 😉
🎤 FABI PAOLINI'S MASTERCLASS
I had a fun conversation with my new friend Fabi Paolini this week, and she's hosting a masterclass on Wednesday, November 11, at 1:00 p.m. ET (that's noon CT): How to Get More Coaching & Consulting Clients in 2027 Without Doing More Marketing. If you've got room on your calendar, I think it's worth a look. 👀
👉 Get the details and save your spot here, and see more of Fabi's work at fabipaolini.com/undeniable.
📚 THREE BOOK SPOTLIGHT: IF YOU'RE WRITING YOUR BOOK YOURSELF, I'VE GOT YOUR BACK!
If "write the thing" is what you're committing to doing, I totally get it! I love being a writer and have enjoyed writing all of my books. So ... You Must Write a Book is my guide to getting that first draft out of your head and onto the page. You'll also want to get Write Your First Nonfiction Book for a process, architecture, and template you can follow. Be sure to also get The Bestselling Book Formula so you can check some (if not all) of the boxes you'll need to ensure your effort will translate into revenue and new clients.
The most important thing I want to know is: how much pumpkin pie is too much for one person? Asking for a friend.
Have a wonderful week, and I'll see you next Tuesday!
To your success!
Honorée Corder.
Author. Executive Book Producer.
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Honorée Corder. Author. Executive Book Producer.
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P.S. New episodes of The Honorée Corder Show drop every Monday, and every episode so far is waiting for you on YouTube! 🎙️
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Disclosure: I may receive a commission if you purchase through my links, at no extra cost to you.
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