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Reading time: < 30 seconds I promised the first two keys in The Bestselling Book Formula and here they are: ๐ Key #1: Easy to Read First and foremost, your book must be easy to read. Don't get confused, I don't mean "dumbed down," or elementary. Hint: The average American reads at a 7th grade level. Make no mistake, though, even highly educated readers prefer content that doesn't make them "work." Who has ever put down a book and said, "That was just too easy to read." (Not one person. Ever.)...
Reading time: < 30 seconds I read a book recently and could not, for the life of me, remember the name. It had been a gift (no Amazon purchase history), wasn't on Kindle (couldn't look for it that way), and the title wasn't "the best." Really fun book, made an impact, no idea who wrote it or what the title was. Has this ever happened to you? You read a book, loved it, and then tried to recommend it to someone, only to completely blank on the title or the author's name? (Come on, throw me a...
Reading time: < 30 seconds Three years ago this week, The Bestselling Book Formula came into the world. But you know what? I almost didn't write it. I sent a newsletter about the book-writing formula I'd been using for years. I'd discovered a way to analyze why some books sell for decades (while others hardly ever sell). My friend and ghostwriter-extraordinaire Kent Sanders read it and said the sentence that got me thinking: "This needs to be a book." I wasn't sure it had legs, but after some...