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I promised the first two keys in The Bestselling Book Formula and here they are:

🔑 Key #1: Easy to Read

First and foremost, your book must be easy to read. Don't get confused, I don't mean "dumbed down," or elementary. Hint: The average American reads at a 7th grade level. Make no mistake, though, even highly educated readers prefer content that doesn't make them "work." Who has ever put down a book and said, "That was just too easy to read." (Not one person. Ever.)

Keep this in mind when writing: Short sentences. Short words. Big ideas in plain language.

🔑 Key #2: Easy to Remember

Lots of authors leave money on the table by not using this key.

Think about The Miracle Morning. Even people who reverse it to say, "The Morning Miracle" are still remembering it (enough). That's not an accident! This title is crisp, catchy, and connects something people want (a miracle) with something they struggle with (mornings).

Your title, your formula, your core concept—they need stickiness. What the heck does that mean? It means being concise, a little unexpected, and giving readers a something they can hang onto mentally, a mental hook if you will. They'll be able to recall it (and this is important!) when they're recommending your book to a friend at dinner on a Tuesday.

If your reader can't remember your book title in the moment it matters most--you know, the one when they're sharing about it--you've lost that reader and every reader they would have sent your way. 🤦🏻‍♀️

These two keys alone can reshape how you approach your next book — or how you look at the one you've already written.

Tomorrow I'm nice so I'll share Keys #3 and #4, because these are where the real magic happens.

​→ GRAB THE BOOK TO READ ALL FOUR KEYS IN FULL →​

I'll see you soon,

Honorée Corder. Author. Executive Book Producer. ​​​​​​

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1890 Fairview Boulevard, Box 333, Fairview, TN 37062
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