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Have you been watching the Winter Olympics this week? I loooooove the Olympics, and have since I was a kid. The first Olympics I remember watching were the 1976 Games. Seeing Nadia Comǎneci score the first ever perfect 10 made me want to be not only an Olympian, but a gymnast to boot.

Spoiler for me: I'm way too tall to be a gymnast. Whomp whomp.

Quick side note: I'm going to recommend an Olympic movie I love every day. Today's recommendation is Without Limits: The Steve Prefontaine Story.​

But watching the Olympics has made me think about what the athletes and us regular business folks have in common: we don't get where we want to go alone.

Behind every gold, silver, and bronze medal is a "network" of coaches, training partners, mentors, sponsors, and supporters who believed in them long before the world did.

Business is exactly the same! The most successful professionals I know don’t build their businesses doing a zillion cold calls and sending out pretty pitch decks. A ridiculous amount of grippin' and grinnin' and passing out business cards doesn't yield the same results as building a business the most effective way. That way is by building trust—real, genuine, human trust.

I wrote about the importance of trust in business in my book Business Networking: Become a Rainmaker by Building Fantastic Relationships That Stand the Test of Time. I don't talk about schmoozing or how to "work a room." It's a book about connecting with people in a way that feels like friendship—because the best business relationships are friendships.

As reader and 5-star Marika Ponton said:

“Felt like I was having a conversation with a friend instead of reading a book about networking! Real talk about how to connect with people in a way that feels natural. It all starts with building trust—which then leads to referrals which are gold.”

Referrals are gold, the equivalent of Olympic gold in your business (see what I did there?).

This week, while the world’s best athletes remind us what’s possible when you commit to a battle-tested training program, err, process, I'll share some of the networking strategies that have transformed the careers of my readers and clients.

Tomorrow, I’ll walk you through the concept I call the Trust Bridge—your qualifying round for networking greatness.

Ready to go for gold? Grab your copy of Business Networking and start building relationships that actually move the needle.

​Get it here. It's just 99 cents, too!​

To your networking gold medal,

P.S. ICYMI, I created the Nonfiction Author’s Empire Roadmap to provide a visual overview for building a business around your book, step-by-step. You can download it, for free, right here.

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